We’re the first to appreciate an innovative app which draws attention to an important health issue, and if it uses a bit of humour to do so, that’s even better. The 'Your Man Reminder' app, released by the Canadian breast cancer charity Rethink, combines clever marketing with some fetching gentlemen to get women talking about breast awareness. You can watch the video here, and download the app from the App Store or Google Play.

Tags: Innovation, Mobile technology, Population screening