Reach Health Promotion Innovations

Mobile technology for health behaviour change

Pregnancy apps in demand

There are many types of health apps available across the range of mobile platforms. While there has long been strong interest in fitness-related apps, the most recent Citrix Bytemobile Mobile analytics report demonstrates that pregnancy-related apps are now the most downloaded health apps across all the major platforms. Data collected worldwide show that, for those who have one or more health-related apps on their device, 47% use a pregnancy related app, compared to 39% for fitness apps. These findings support other research that finds women increasingly want to receive pregnancy information via mobile and online sources. Another interesting find was that the most busy time for users of fitness apps was 6pm, based on network data usage. For pregnancy apps, the busy hour was 9am. Read the full report here.